Sales 2.0

AI in Sales: A New Era of Selling

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This is number 7 in a series of interviews I am conducting with subject matter experts and practitioners in the sales profession. I am examining where we are today with AI in sales and where we are going.

This interview is with Heidi Messer Co-Founder of Collective[i]. Collective[i] provides the most comprehensive solution on the market for companies seeking to optimize revenue using AI, connections, and collaboration.

Here’s a summary of our conversation and below this summary is the full transcript of our interview.

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AI in Sales: More human selling

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This is the sixth in a series of interviews I am conducting with subject matter experts and practitioners in the sales profession. I am examining where we are today with AI in sales and where we are going.

This interview is with Dave Brock. Dave is CEO at Partners In Excellence, a consulting firm that helps its clients OutPerform and OutSell their competitors. Dave is also the author of the “Sales Manager Survival Guide.”​ 

Here’s a summary of our conversation and below this summary is the full transcript of our interview.

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Book Notes: Bullseye Marketing

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If you’re taking a new job in sales or marketing, read this book first. It could save you leaving your job within three to six months!

I love the “bullseye framework” developed by Louis Gudema and explained in his book Bullseye Marketing—just out this week in its second (updated) edition.

If you are not interested in anything else, it’s critical to your career survival in any marketing or sales role, to understand the basic framework. Here is in its simplest form.

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AI In Sales: Disrupting traditional sales models

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This is the fifth in a series of interviews I am conducting with subject matter experts and practitioners in the sales profession. I am examining where we are today with AI in sales and where we are going.

This interview is with Scott Ingram. Scott is the Founder of Sales Success Media and hosts the Sales Success Stories and Daily Sales Tips podcasts.

Here’s a summary of our conversation and below this summary is the full transcript of our interview.

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AI In Sales: Mind the Gap!

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This is the fourth in a series of interviews I am conducting with subject matter experts and practitioners in the sales profession. I am examining where we are today with AI in sales and where we are going.

This interview is with David Kreiger. David is the President of SalesRoads, an award-winning B2B sales outsourcing firm providing appointment setting and lead generation services.

Here’s a summary of our conversation and below this summary is the full transcript of our interview.

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AI in Sales: Focus on The Sales Conversation

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This is the second in a series of interviews I am conducting with subject matter experts and practitioners in the sales profession. I am examining where we are today with AI in sales and where we are going.

This interview is with Paul McGhee. Paul is the Director of Field Enablement at Groove, a leading sales engagement platform. Paul has a great perspective on all things sales as he’s had many roles associated with the function, including running sales enablement, carrying a bag, managing sales teams, running his own sales consultancy, and starting his own sales enablement SaaS company.

Here’s a summary of our conversation and below this summary is the full transcript of our interview.

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