Don’t panic. We will return to normalish, at some point.

We will start selling at some reasonable rate again, soonish.

Budgets will be back in place and buyers will need things, in a little whileish.

When all this happens, you may easily forget the lessons of this panic/pandemic.

One of these lessons I believe is that big customers are good.

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It’s a really tough time for most companies to sell their products and services.

Much buying is “paused.” Buyers are wondering what the future holds for their companies–and themselves–and are having a tough time committing to purchases. Deals are stuck in the pipeline and new opportunities are in short supply.

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