I believe we are at another inflection point in the evolution of professional selling.
The last decade, or so, has been the era of bringing science to sales, or certainly mathematics. The advent of more powerful computing and the increase in investment in sales technology has produced an ocean of data ready for those of us who love to crunch numbers. Good stuff in my opinion. Things that can measured, get changed, and hence improved. But the side effect of all this technology seems to have been a huge increase in the volume of spammy emails that salespeople have generated and aimed at buyer’s inboxes.
Now AI is upon us and how to use AI is a next big driver in the evolution of professional sales.
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