
It’s darn tough to get through to anyone these days. People have become really good at ignoring what we want to tell them.
I hear this all the time from all kinds of businesspeople and salespeople. Emails don’t work. Calls don’t work. Social media doesn’t work. Nothing works!
But I had an experience this week that reminded me that communication does work when it’s something people want, it’s a little different, and it’s from someone they know.
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