This is number 7 in a series of interviews I am conducting with subject matter experts and practitioners in the sales profession. I am examining where we are today with AI in sales and where we are going.

This interview is with Heidi Messer Co-Founder of Collective[i]. Collective[i] provides the most comprehensive solution on the market for companies seeking to optimize revenue using AI, connections, and collaboration.

Here’s a summary of our conversation and below this summary is the full transcript of our interview.

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This is the sixth in a series of interviews I am conducting with subject matter experts and practitioners in the sales profession. I am examining where we are today with AI in sales and where we are going.

This interview is with Dave Brock. Dave is CEO at Partners In Excellence, a consulting firm that helps its clients OutPerform and OutSell their competitors. Dave is also the author of the “Sales Manager Survival Guide.”​ 

Here’s a summary of our conversation and below this summary is the full transcript of our interview.

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If you’re taking a new job in sales or marketing, read this book first. It could save you leaving your job within three to six months!

I love the “bullseye framework” developed by Louis Gudema and explained in his book Bullseye Marketing—just out this week in its second (updated) edition.

If you are not interested in anything else, it’s critical to your career survival in any marketing or sales role, to understand the basic framework. Here is in its simplest form.

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