It might seem odd that the bloke that coined the term “Sales 2.0” is telling you to go easy on the tools you use for selling but that’s the case. Sales 2.0 became synonymous with using technology to sell better. And you can use technology to sell better but you can also use it to sell poorly.
The common problem is that the common tools we’ve developed to make us more productive at work often end up making us less productive.
The four most used tools in social selling can also be some of the biggest time wasters. [Read more…]