Data from Bloomberg’s economists say we are in a recession.
We’re starting to get familiar with how our lives are affected by the health issues inherent in this COVID-19 crisis but the economic consequences are just kicking in.
[Read more…]
It’s definitely not easy being in sales right now.
Deals are stalled in pipelines. People are putting off decision-making until the “end of the crisis”. Some accounts are taking it on the nose.
It’s also a very “human time”.
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I have had conversations with sales executives in the past where we came to an interesting conclusion: it would help them sell more if they were an expert.
Seems to make sense right? If you were an expert, wouldn’t it help you sell more?
But maybe a little voice might be saying in the back of your head, “I’m not an expert”. Well, good news. Anybody can become an “expert” these days.
Due to tools like blogging everyone can publish. And not only that, everyone can get their word out too. So if you can write, have something reasonably interesting to say, you can publish it and can the word out so some people read it. You are an expert.
An even if you cannot write to save your life there are other tools available to you to be an expert. If you can speak, you can start speaking at events – online (webinars) or offline (physical events). There are plenty of people looking for speakers (I know, I’ve run plenty of events in my time as well as been a speaker). Again you just need something reasonably interesting to say and the ability to market it. You can also get into podcasting or video.
What’s the point? Well, think about how people feel about buying from an “expert” versus a “sales person”.
Credibility is one of the key factors in selling. We all try to “sniff out” if someone is credible. If you are perceived by your prospect as an “expert”, much of the discussion of credibility (perceived risk for the buyer) will dissipate. It will make your prospecting and closing of deals much easier.
I’ve seen that happen for us over the years that I have been blogging. And it accelerated when I started combining my blog posts with those of already “recognized experts”.
So how about becoming an expert?
Sometimes it pays to do what is “out”.
Social selling has become synonymous with technology. Many definitions make it all about using social media to sell.
But I think social selling is about being social and actual human beings do more than just hang out on social media platforms. [Read more…]
When you send a prospect an email or leave them a voicemail what do many of them do?
They Google you (as well as your company.)
As you know, buyers are seriously concerned about burning their time these days. If you happen to pique someone’s interest with your brilliant email or voicemail they are likely to vet you before they call you back and invest their precious time. [Read more…]
The big difference between a cold call and a referral call is social capital.
Social capital is the currency of relationships. It’s the currency of trust. If you’ve been in sales doing it the old school cold calling way long enough you may start to believe social capital does not mean anything. But I believe it means a lot. [Read more…]