
The biggest problem most salespeople (and founders that sell) face these days is getting meetings with prospective customers. Metrics for getting meetings have gone way down across the board, whether you use email, a phone call, or a LinkedIn InMail.
There are just too many messages inundating buyers. Buyers know that most of the messages are spam (or close enough), ranging from poorly targeted outreach by salespeople to outright phishing attempts. As a result, buyers want to hit “delete” as quickly as possible.
Many companies (and experts) are tackling this problem by “playing the numbers game”. If only 1 in 100 emails get through now, and that used to be 1 in 10, then we must send 10 times as many emails. This brute force approach has been the answer for more than a decade now, and so conversion numbers keep dropping.
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