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Penguins are Social but Humans like calls from Strangers.

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Spotlight Article

5 Outbound Calling Best Practices

By Mike Damphousse

Dialing the phone all day is a task. I have one guy who calls it panning for gold. He'll say he just swished the phone 20 times, found 4 shiny objects and none were gold. Then an hour later he'll yell "Eureka!" when he does successfully set an appointment.

List Hygiene - Keep lists clean and ready at all times for prime calling.  Track things like Time Zone, Direct Dials, Admin Names, Dialing Tips (press 0 for the operator), etc.  Validate lists prior to dialing.  Remove bad contacts, or research and replace them.  Don't dial until the list can be worked top-to-bottom in one sweep without a struggle.

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  • The Opportunity and Caution of Guarantees
    By Jim Logan, B2B Rainmaker It's a common secret.  And equally common missed opportunity.  It's also something widely misunderstood.  I'm talking about guarantees. Guarantees are a great way to close business.  They give the buyer a level of comfort in making a decision...
  • 5 Don’ts for Drip Campaigns
    By Jep Castelein, Lead Sloth, via Genius.com Here are the top 5 things you don’t want to do when implementing your drip campaign. Don’t: Forget to offer value Traditionally, email newsletters are about you as a company with phrases like “we have opened a new office” or “we signed this new...
  • Tips for Creating Better Lead Nurturing Content
    By Jep Castelein, Lead Sloth, via Genius.com Lead Nurturing is a great way to develop prospects into sales-ready leads. By providing prospects with timely and relevant content, they learn more about your solutions and develop loyalty towards your organization. Unfortunately, it...
  • 10 Tips for a Successful Newsletter
    By Jep Castelein, Lead Sloth, via Genius.com At the Marketing Sherpa B2B Marketing Summit they echoed the themes addressed in last month’s Genius.com Content Marketing webinar where Ardath Albee made the case for creating contagious content and mapping this content to the buying stage. This makes...
  • Getting Prospects to Call You
    By Jonathan Farrington, The JF Consultancy Having a strategy to acquire new customers is vital because customers are lost over time for a variety of reasons. Additionally, if you are serious about sales growth then you’ll want to ensure that your salespeople become competent ‘Hunters’ of new business,...
  • Some Interesting Facts About Referral Based Selling…
    By Jonathan Farrington, The JF Consultancy Some Interesting Facts About Referral Based Selling…Which may surprise you: • 40% of sales people are failing in their sales careers. • 45% of all sales people earn the average income for their industry. • A typical sales person devotes only 10-20%...
  • How an Inside Sales Rep Built a Million-Dollar Pipeline Using Social Media
    By Anneke Seley, Phoneworks Chad Levitt is a model Sales 2.0 guy. He recently accepted a sales role at HubSpot, which makes inbound marketing software. At the time of this interview, he was an inside sales associate responsible for lead generation and account fulfillment at EMC Corp., the global leader...
  • Get Your Sales Reps in Touch With Prospects Sooner, Not Later
    By Trish Bertuzzi, The Bridge Group The following was written by Kirko Papajanis, President of Boxpilot (the World Leader in Guided Voicemail and a passionate advocate of the importance of personal contact to B2B sales and marketing) and is a very interersting comment to our position. Have to tell...
  • B2B Sales Reps – You Need to Become Better Marketers
    By Chad Levitt, New Sales Economy In this post I interview Kipp Bodnar, Social Media Marketing Manager, co-author of the Ad Age Power 150 Social Media B2B blog, and thought leader on using B2B social media strategies. In this interview Kipp shares why sales reps need to become better marketers, how...
  • 5 Outbound Calling Best Practices
    By Mike Damphousse, Green LeadsDialing the phone all day is a task.  I have one guy who calls it panning for gold. He'll say he just swished the phone 20 times, found 4 shiny objects and none were gold.  Then an hour later he'll yell "Eureka!" when he does successfully set an appointment. These 5 points...
  • It’s 2010. Make a Decision Already!
    Image by Getty Images via Daylife By Garth Moulton, Jigsaw   People that have never been in sales (particularly finance guys and lawyers, for some reason) always simplify the entire sales process down to the final stages of deal negotiation. They glorify your job as one money call after the other where...
  • The Importance of Face-to-Face Meetings in a Sales 2.0 World
    By Anneke Seley, PhoneworksI am one of the people who writes and speaks about the importance of phone and Web communications in today’s selling and buying processes. I am passionate about sharing ideas about using social media and sales productivity technology to improve the quality and quantity of...
  • Sales Proposals: Less Pain, More Gain
    By Steve Rovniak If you are like many professionals I know in B-2-B sales and management roles, you have led or contributed to many sales proposal efforts over the years. Perhaps more than you'd prefer to remember. Throughout nearly 20 years of working with scores of IT product and services firms,...
  • Thoughts About WIIFM
    By Jonathan Farrington, The JF Consultancy When we agree to an idea or proposal, it’s because there’s something in it for us. It’s hard to influence people who can’t see what’s in it for them. Sounds one-sided, but it is true. Call it self-interest, selfishness or whatever....
  • Pricing Lessons
    By Garth Moulton, Jigsaw My first job in sales was selling client server software to CIO’s that were punch drunk from a world class executive seminar put on by my CEO. Before he went down hard in a made-for-tv family drama, John Donovan was the best salesperson that I have ever met, much less worked...
  • If I Only Knew Photoshop
    By Miles Austin, Fill the Funnel "If I Only Knew Photoshop." Have you ever had this thought?   For those of us who are not artistic, do not have the patience or time to learn Photoshop and really just need to get an image tweaked and into your presentation or proposal before the deadline you know what...
  • 5 Big Trends In Marketing Automation 2010: #1 Inbound Marketing
    By Scott Mersy, Genius.com At this time of year, it’s always fun to both reflect on what we’ve seen, heard, and learned over the past 12 months and to look ahead to what’s still to come. Over the upcoming days, I’ll be writing about some of the key trends I see for Marketing Automation in 2010.To...
  • Sales 2.0 Tools Report: Impact on Sales & Marketing Effectiveness
    By Trish Bertuzzi, The Bridge Group There is much buzz around the Sales 2.0 movement and many different definitions afloat. Our definition is that Sales 2.0 is the effective convergence of people, process and technology. Regardless of the variations in verbiage, what remains consistent in is the impact...
  • Hubspot Product Review
    By Mike Damphousse, Green LeadsAbout 18 months ago, Green Leads embarked on an aggressive plan to increase our inbound marketing activity.  We focused first on content and blogging and then decided to dig deeper into SEO best practices.  Along the way we started drinking some Orange Kool-Aid in the...
  • Are You Ready To Emerge From Your Comfort Zone?
    By Jonathan Farrington, The JF Consultancy Having shivered under the dark clouds of financial uncertainty for so long, there was no incentive to leave our comfort zones, and go off in search of greater security. But with the first shoots of economic recovery now appearing, it is time to emerge and really...
  • Nancy Nardin’s 215 Movement
    By Miles Austin, Fill the Funnel “Sales reps have only 18 days a month when they can pursue, advance and close a sale.” This quote from Nancy Nardin, Founder and Editor of Smart Selling Tools in her new eBook titled: Increase Sales Productivity: Sales Tools and the path to productivity...
  • Sales is for Humans
    By Garth Moulton, Jigsaw Monday I celebrated the legacy of the great Martin Luther King Jr.by going to an afternoon movie (hey, at least I admitted it) called “Up in the Air.” I chose that film for two reasons: A) I read the book-on a plane, no less- and I wanted to see how much Hollywood would...
  • Wagons Ho!
    By Nigel Edelshain, Sales 2.0 “There’s a great opportunity here for us. This new product of ours is going to grow our revenue significantly in 2010.”   I’m watching a situation in one of our clients which I’ve seen many times before. A CEO has the vision for a new product. The senior executives...
  • Getting a Leg Up at your Sales Kickoff
    By Garth Moulton, Jigsaw Happy New Year, everyone! I thought I would buck the trend of all the other “business” blogs out there and wait a couple weeks into the year to post. That is about how long the average person needs to renege on a bunch of hair brained resolutions, or in my case finish reading...
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